Category Archives: U60 Film

U60 Film

20 Second advert Evaluation

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The 20 second advert that we had to do in pairs, is yet to be fully completed, as my partner still needs to finish the edit. Which he will have hopefully finished soon.

So as of yet I am doing the evaluation on what has been done so far.

Firstly I think that the filming we did for footage went quite well. we got some good shots of the outside and inside of the building that helped to establish the look and feel of the advert. We could still of got some more footage, maybe of some of Kingston’s facilities like shops and the rotunda to help show that there are lots of things that you can do in your spare time at and around the college.

For a lot of the shots we did them so that they started quite blurry and then became more clear, the main reason for doing this was so that we could overlay writing onto the footage, with the blur making the writing stand out more. I think that this worked quite well and helped to add a slight uniqueness to the advert to make it its own. All of the writing was in a black font and I think that we could of added a little more colour to it, to make it stand out more and look more appealing to the audience.

Next I think that the music we chose for the background (The wombats: Greek Tragedy) was a good choice, I think that it sounds creative and goes well with the advert ad its placement of it.

We did not do any voice audio to go into the advert, I think that we should have done some to be honest, as I think it would help to keep the interest of the audience better or otherwise they can only read the writing which might make the audience slightly bored and I think that some voice would make it less boring to watch and help to add to it.

Overall I think that the advert is going well, and helps to explain what the course is and some of the things that you do on the course. I hope to update this post in the near future, when the advert has been completed.

U60 Film

Advert Analysis

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Mr Bean Snickers Advert

I quite like this advert as it has a well known character in it Mr Bean, so it is quite easy to relate to, adds a sense of nostalgia and makes the audience want to carry on watching it until the end to find out what the whole advert is about.

This advert is definitely made with humour in mind, with Mr Bean being a very comical and well known character, it very much helps to establish what kind of advert they are trying to make. It will also make people wonder what kinds of mishaps Mr Bean is going to get into this time.

At the start of the advert it is quite dark and gloomy, but when Mr Bean shows up you immediately know that it is going to be humorous. They do this because when people start to watch the advert they think I wonder what the advert is for and as soon as they see Mr Bean they can relate to the advert as the are likely to know who he is, so now they are even more intrigued with what the advert is about so they carry on watching it until the end.

It looks like they have used mostly CG (lights, flags, lanterns, fish pond, doors, and trees) and green screen to make the advert as well as some live action parts that were filmed at Shepperton Studios. The sky was made from digital matte paintings and also the background mountains. Most of the foreground was all done by the 3D team. All of the CG and special effects were done by the company Framestore. Jason Phua was the main compositor for the advert and some of the software that he uses include: Nuke, After Effects, Combustion, Photoshop and Premiere for 2D. For 3D Maya, Houdini, Zbrush and PFTrack.

Also the stunts were done using mainly wire work, for when the characters jump across the roofs and also a stunt double for Rowan when necessary. In the planning stages they had to work closely with the production designer John Ebden on how they would recreate the set drawings for the spot’s often fully CG shots. The acrobatics were shot on partial rooftops, which were then extended and sometimes replaced fully to create a stage for the action sequences to play out on. It was directed by Daniel Kleinman, the person who directed six of the last seven James Bond title sequences.

It has been made in a martial arts style, with movements that would not always be possible in the real world. This helps to add to the wow factor of the advert as it helps to keep people intrigued. It is a parody of kung fu movies like House of Flying Daggers and Iron Monkey. 

The person who plays the person that Mr Bean becomes after eating the snickers bar is David Cheung, he had to go through a multiple round audition process, including wire work tests, martial arts demos and doing dialogue in both English and Mandarin. It stars Rowan Atkinson as Mr Bean, in his first advert since the 1990s.

The aim of the advert is to get people to buy a snickers bar stating that you are not yourself when you are hungry and that eating a snickers will make you feel yourself again. Also the advert for some people will add a sense of nostalgia as Mr Bean has been around for a while, which will make some people think of their childhood. By doing this people will be more likely to buy a snickers bar, as when they see one in the shop they will be reminded of their childhood and watching Mr Bean on TV.

The advert made its TV debut during The X Factor. Michael Magee, vice-president marketing at Mars Chocolate UK, said: “We are very proud of the creative work that has gone into bringing Mr Bean back to the small screen in this new ‘you’re not you when you’re hungry’. “Mr Bean is such an iconic and internationally recognisable character, who fits so well with the Snickers brand, giving this ad great global potential.”

The agency who created the advert was AMV BBDO and the production company was Rattling Stick’s.

U60 Film

Research for LA Noire trailer

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Neo-Noir Films

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Not Seen

  • Fight Club
  •  American Gangster
  • The Departed
  • L.A. Confidential
  • Basic Instinct

Seen

  • Kill Bill Vol 1 / 2
  • The Dark Knight
  • Pulp Fiction
  • Reservoir Dogs
  • Drive

Neo-Noir Elements

  • Chiaroscuro lighting -neo-noir often utilizes chiaroscuro lighting to emphasize characters or details in a scene.
  • Bars, diagonals & frames within frames – e.g shot through window blinds.
  • Long tracking shots and deep focus –
  • Obscured scenes – Neo-noir film continues the use of smoke, steam, fog, or rain to disorientate the background of scenes.
  • Urban settings filmed mostly at night – Neo-noir has taken these elements in two different directions. While many films continue the use of darkness to convey isolation, some, such , use bright sunlight, or even white snow to the same effect. Peaceful locations and situations to contrast with the violence.
  • Dutch angles & inverted frames – to obscure scenes.
  • Crime & violence – Often fatal or serious damage caused. Often involves guns.
  • First-person voice-over narration – going over there past events or feelings.
  • Water & reflections – Shots of water and reflections are not quite as prominent in neo-noir films as they were in classic film noir, though they still feature in some films.
  • Cynical, world-weary protagonists –
  • Femme fatale –
  • Complex plots & analepsis – (A form of flashback in which earlier parts of a narrative are related to others that have already been narrated)
  • False accusations & betrayal – Neo-noir films are full of false accusations, betrayals, and double-crosses. A twist on this element that is sometimes found in neo-noir films is when the protagonist is accused of a crime or misdeed, the audience is led to believe the accusation is false, and the accusation turns out to be true.
  • Unreliable narrators – By far the most outstanding example of this is found in Christopher Nolan’s Memento (2000).  This film’s narrator, Leonard Shelby, is suffering from anterograde amnesia. He cannot remember anything that has happened, so he takes Polaroid photographs and gets tattoos to remind himself of the events of his past. He is easily led astray, and nothing is as it seems. This film also features heavy use of analepsis to further disorient the viewer.
  • Protagonist’s personal code – Many neo-noir protagonists, like their classic film noir predecessors, have personal codes they strive to uphold at all costs. Like those of classic film noir, many of them are chivalric in nature, or involve a criminal code.
  • Eroticism & sexuality –

Memento:

  • Black and white scenes- Flashbacks represent the direction and flow of the narrative.
  • Setting- Urban City(Backstreets)/Hotel/Motel/Industrial.
  • Unwanted Situations- Leonard’s memory loss.
  • Greed- Natalie + Teddy taking advantage of Leonard’s condition and situation.
  • Plot + Subplots- intertwined into each other.
  • First Person Narration- Leonard’s Explanations of events throughout the film, both of what he is thinking at that time and bits of the past that he can remember. E.g last thing he remembers is his wife dying right next to him.

Reservoir Dogs:

  • Mise en scene
  • Violence and crime (Guns,Police, cars, blood).
  • Betrayal and Plot Twists.
  • Urban Settings (city outskirts)
  • Unwanted situations- Police, betrayal, double crossing.
  • Complex plot.
  • Suits and dark glasses.
  • Gangster style clothes and acting
  • Rather bright lighting: for a Neo-Noir film
  • Sound
  • Ironic music in violent scenes to emphasis them.
  • Upbeat music choice, fast tempo.
  • Camera
  • Flashbacks.
  • Lots of close up shots to show emotions and emphasis them and medium shots to show characters actions.

Face/Off:

  • Mise en scene
  • Violence and crime (guns, blood, explosions,police,death)
  • Complex/confusing plot.
  • Urban setting(City)
  • Betrayal, double crossing and plot twists.
  • Untrusting
  • Gritty, dull lighting
  • Dark clothes
  • Unreliable narrator
  • Sound
  • Suspenseful music at start to make it feel tense and slightly disturbing.
  • Loud, fast tempo music, when showing the actions scenes.
  • Camera  
  • Lots of close ups to show emotion.
  • Medium shot to help show characters actions.
  • First person and over the shoulder shots to make the audience feel like they are that character and part of the film.